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E-commerce marketing, also known as online or digital marketing, is the strategic use of digital channels and techniques to promote and sell products or services through electronic platforms, typically over the internet. It encompasses a wide range of activities aimed at attracting, engaging, and converting online shoppers. Here is a comprehensive description of e-commerce marketing:
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Service frequently asked questions
Why is e-commerce marketing important for online businesses?
E-commerce marketing is crucial for online businesses as it helps them reach their target audience, drive traffic to their websites, increase brand visibility, and ultimately convert visitors into customers, leading to revenue growth.
What are the key components of a successful e-commerce marketing strategy?
Key components include website optimization, SEO, content marketing, social media marketing, email marketing, paid advertising (PPC), influencer marketing, affiliate marketing, and data analytics.