Visual Aesthetics: Designers choose colors, typography, imagery, and layout to create a cohesive and visually pleasing look that reflects the brand identity and conveys the desired message.
User Experience (UX) Design: This focuses on the overall feel and functionality of the interface, emphasizing ease of navigation, clarity, and efficiency in achieving user tasks.
User Interface (UI) Design: UI designers concentrate on the specific elements users interact with, such as buttons, forms, icons, and menus, to ensure they are intuitive, accessible, and visually appealing.
Information Architecture: Designers organize content and structure in a logical and user-friendly manner, making it easy for users to find the information they seek.
Wireframing and Prototyping: Early-stage sketches, wireframes, and prototypes are created to visualize and iterate on the design, refining it before development.
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