Today’s digital marketing landscape isn’t what it used to be. Technology has made it possible for individuals and businesses to reach a global audience. If you want to make the most of your business and gain more from your investment, you have to do more than just posting updates on Facebook and a few tweets on Twitter. A digital marketing strategy is a practical plan that will ensure your business achieves its marketing goals, provides you with the right level of access to the key information you need to monitor and improve your results and helps you work more efficiently.