SEO, or Search Engine Optimization, is a digital marketing strategy aimed at improving a website’s visibility and ranking on search engines like Google, Bing, and Yahoo. It involves a set of practices and techniques designed to optimize various aspects of a website to make it more appealing to search engine algorithms. The ultimate goal of SEO is to increase organic (non-paid) traffic to a website, which can result in higher online visibility, more targeted visitors, and improved business outcomes.