CRO Manager

About MoneyGeek.com:

MoneyGeek.com is a dynamic startup on a mission to revolutionize personal finance education. We aim to help users make smarter financial decisions by providing best-in-class content and tools that connect them to the right financial products and services. We understand that money decisions can be tough, complicated, and emotional, and we are here to help. Whether it’s finding the best mortgage, the right credit card, the right career and education, or the right personal budget, we provide the information and tools necessary for smarter decision-making. Founded by Doug Jones and Dan Schuessler, who led ABUV Media to a successful exit in 2018, MoneyGeek is committed to filling the gap in personal finance education.

Role Overview:

As the CRO Manager, you’ll play a pivotal role in refining Moneygeek’s user experience to optimize conversion rates. This position demands a profound grasp of user behavior, a zest for data-driven insights, and the knack to synergize with diverse teams to actualize robust CRO strategies. A deep understanding of SEO and its interplay with CRO is essential, given our business model’s dependence on SEO traffic.

Key Responsibilities:

-SEO-CRO Synergy: Understand and leverage the relationship between SEO and CRO to ensure that optimization efforts enhance organic visibility while improving conversion rates.
-Data Authority: Be the primary point of contact for insights on website UX performance metrics, including conversion rates, user engagement, and more.
-CRO Strategy: Design and execute a comprehensive CRO blueprint, encompassing A/B testing, user research, and other data-driven methodologies.
-A/B Testing Expertise: Spearhead A/B tests and user studies, ensuring seamless collaboration with design, development, and data teams from inception to analysis.
-Team Collaboration: Align testing concepts and outcomes with revenue, commercial, and marketing divisions for coherent and precise positioning.
-Agile Problem-Solving: Swiftly address CRO challenges, fostering cross-departmental collaboration to streamline the journey from idea to implementation.
-Strategic Vision: Align product enhancements with overarching business objectives, substantiating your proposals with data and presenting them lucidly across the board. Align product enhancements with overarching business objectives, substantiating your proposals with data and presenting them lucidly across the board.

Your Impact:

Elevate conversion rates across touchpoints.
Boost revenue
Augment user engagement and experience.
Offer data-backed insights for continuous optimization.
Foster effective cross-functional collaborations.

Qualifications:

-SEO Mastery: Profound knowledge of SEO best practices, strategies, and tools. Ability to integrate SEO insights into CRO initiatives for holistic optimization.
-Technical Proficiency: Experience in conversion rate optimization and modern web development (HTML, Schema, CSS, JS).
-Analytical Acumen: Mastery in tools like Google Analytics, GTM, VWO, with a solid foundation in statistical analysis.
-Programming Insight: Familiarity with Python or similar languages is a distinct advantage.
-Educational Background: Bachelor’s degree in Marketing, Analytics, or a related discipline.
-Relevant Experience: Proven track record as a CRO Specialist or analogous role, with hands-on experience in web analytics tools and A/B testing methodologies.
-Personal Attributes: Creative, results-oriented, analytical, inquisitive, self-driven, adaptable, and collaborative with impeccable attention to detail.

What Sets You Apart:

Innovative mindset with a penchant for uncovering optimization opportunities.
Strong analytical skills to derive actionable insights from data.
Proactive approach, always aiming for tangible results.
Excellent communication skills, fostering collaboration across teams.
Resilient and adaptable, thriving in dynamic environments.

What We Offer:

Competitive salary package.
Flexibility in work schedules with the option to work remotely.

At MoneyGeek, we value diversity and always treat all employees and job applicants based on merit, qualifications, competence, and talent. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Apply today and join our team in creating innovative solutions that make a difference!