Digital marketing and social media specialist

Reddit Specialist

Resources: Reddit Kickoff Plan, Reddit Mastersheet, Reddit Media Folder

Content Creation for Reddit:
Develop Reddit-specific content, including text posts, discussions, and comments, while adhering to each subreddit’s guidelines.
Identify relevant subreddits for the brand and contribute valuable content.
Conduct keyword research to identify popular and relevant keywords within specific subreddits.
Craft well-researched and insightful Reddit posts to engage the community with relevant keywords.

Analysis and Trend Research for Reddit:
Monitor and analyze trends, discussions, and topics on relevant subreddits.
Use insights gathered from research and market sentiment to develop content creation and engagement strategies on Reddit.
Generate regular reports summarizing Reddit performance and recommended improvements and updates on what was done during the week. (To be done in time for weekly meetings)
Conduct regular competitor and market analysis

Reddit Engagement and Outreach:
Engage with Reddit users through meaningful comments and responses.
Build a positive reputation within the Reddit community by providing valuable insights and contributions to increase karma.
Develop and execute outreach strategies on Reddit, such as collaborating with subreddit moderators or influencers.

Host Ask Me Anything (AMA) Sessions (topic to be approved):
Plan and host AMA sessions to connect with the Reddit community and share expertise related to our brand and industry.
Promote AMAs in relevant subreddits and coordinate with moderators for scheduling and logistics.
Reddit Campaigns (In collaboration with Jess):
Organize and oversee Reddit-exclusive contests or giveaways that align with subreddit interests and guidelines.
Ensure that contests and giveaways encourage user participation and adhere to Reddit’s rules.
Monitor the response and tailor insights into new strategy

Collaborative Shared Tasks
Simple Graphics and Video Creation:
Create videos and graphics as necessary to go with social media content
Visual creation may extend to other needs such as blogs and campaigns

Cross Promotion
Share content, such as blog posts, Twitter to Reddit, Reddit to Twitter, website content linking our online presence to reach a wider audience

Content Repurposing
Repurpose content for different platforms to maximize its reach and impact (high-performing content from all platforms)

Competitor Insights and Market Analysis:
Share competitive intelligence gathered from all platforms, including competitor activities and customer sentiments.
Use this information to refine our overall marketing and SEO strategies.

Engagement with Customer Feedback:
Gather and summarize customer feedback and comments from both Twitter and Reddit as well as online reviews from multiple channels.
Share insights with the team to inform product improvements or marketing strategy adjustments.

Collaborative Content Ideas:
Brainstorm and share content ideas that can be used on both platforms, blogs and general marketing to ensure consistency in messaging and branding.
Coordinate content calendars to align with broader marketing campaigns.