Facebook Pixel & offline conversions consultant
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Project detail
Facebook Pixel & offline conversions consultant
Looking for an expert with Facebook Pixel and ads data tracking. We are currently running campaigns to generate leads on FB but we want to get more detailed with the metrics we are tracking. Currently we are tracking CPL but we want to track the actual offline purchase value per lead (Purchase happens offline through phone call). Tracking the actual purchase value will help FB optimize our traffic to people who actually purchase not just leads