Search Engine Optimization, commonly known as SEO, is a fundamental digital marketing strategy aimed at improving a website’s visibility in search engine results pages (SERPs). It involves a set of techniques and best practices designed to enhance a website’s ranking for specific keywords and phrases. Here’s a comprehensive description of SEO:

SEO Definition: Search Engine Optimization (SEO) is the process of optimizing a website, its content, and various elements to improve its visibility on search engines like Google, Bing, and Yahoo. The primary goal of SEO is to rank a website’s pages higher in organic (non-paid) search results for relevant search queries, thereby attracting more organic traffic.